To create a new cannabis brand and packaging, we sent samples of different strains to illustrators, asking them to use the product and then interpret the feeling of the strain in their individual style. The result helps distinguish the brand in an emerging industry, while helping consumers understand the range of strains and see which one is right for them.

Illustrators: Tristan Eaton, Joe Wilson, Jeremy Fish, Katie So, Coté Escrivá, Lauren YoungSmith, Hudson Christie, Ben Tour, Ben Fry.

Designer: Kim Ridgewell