MTS wanted to promote their unlimited data plans to teens. But instead of talking about usage restrictions or comparing prices, we reminded our young audience what unlimited data really means—unlimited connection with friends.

Working with the band Young Empires, we created an interactive video for their new single “We Don’t Sleep Tonight.” The two-and-a-half-minute video tells the simple story of a boy pursuing a girl, while using technology to create an immersive experience for the viewer.